Optable Connect

Optable Connect is an exclusive event for the leaders across the sell and buy sides of the ad ecosystem.

AI in Media Buying: What's real, what's not, and where are we going?

This session explores how AI is reshaping decision-making in media buying. Expect insights on how buyer behavior is evolving, what signals still matter, and how AI-driven strategies are changing planning and activation. Moderated by Optable’s CEO Vlad Stesin, the panel is led by innovators from Scope3, Newton Research & Rill data who will cut through the hype to assess what AI in media is truly delivering today, where it still falls short, and what lies ahead for the industry.

The Rill team will also be showcasing a demo that leverages AI and agents to supercharge digital advertising capabilities. If you'd like to meet up, please fill out the form.